SOCIAL MEDIA BRANDING

Explore Pottstown is a social media account that follows all the latest in Pottstown when it comes to events, new shops, best restaurants to visit and more. Pottstown was once a booming happening town that went through hardships with many businesses closing. Today it is back on the up, with Explore Pottstown showcasing what the area has to offer as a quaint little town in southeastern Pa. We wanted a brand for E.P. that would make it stand out from the other mundane posts about the town and pull people's attention to all of the the good happening there. With the account starting early spring of 2023 it quickly gained a following with its recognizable branding and consistent postings of videos showcasing everything Pottstown has to offer. The brand was designed to appeal to all audiences but especially the younger crowd who uses social media to learn about events and new businesses. This is also something the town could use more of to drive events and liven up the bars in the area. We hope Pottstown keeps growing and getting better and wanted branding for a page that could do the same to keep up with the latest and greatest.