BRAND IDENTITY + DESIGN

The darkest nights produce the brightest stars. Hannah Hill Counseling is a virtual and in person counseling service, serving the Greater Philadelphia Area. With 10 years of experience, Hannah was taking the leap to create her own private therapy practice. She needed an identity to build a recognizable and trustworthy brand for her practice and secure clientele to be able to make a living from it as well as sustain the business. During the discovery process, it was made clear that Hannah resonated with astrology and stars. This passion was incorporated into the research and design process by relating elements of astrology to the processes of therapy and life phases, resulting in a personalized mission statement and identity for the brand. Focus was kept around the theme of the moon and stars in conjunction with a general nature theme to elude staying grounded and the calmness nature brings. It was important to design a website that fit all of the requirements and privacy guidelines needed in the therapy field, as well as making it feel welcoming and inviting to clients seeking help. For booking, a contact form was created for clients to easily reach out for a variety of services in a way that didn't pressure potential clients, instead encouraged reaching out.