BRAND IDENTITY + DESIGN

NAVYRAE. is a luxury on location makeup service that specializes in soft, neutral makeup looks that will elevate your natural beauty. This client wanted her company identity to move away from just being associated with her name and personal instagram account. Taking the next step in her entrepreneurial career, she aspired to be recognized as a brand that encompassed more than just her. The goal was to expand the reach to potential and returning clients so that the business could be advertised and accessed on platforms other than instagram. This was accomplished by creating a custom website where clients can view services offered, read past reviews, and fill out inquiry forms for booking. During a busy wedding season it can get overwhelming keeping track of all of the wedding inquiries coming in. To combat this, a  Honeybook® account was created, fully branded, and directly linked to the NAVYRAE. website so inquiry forms come directly from Honeybook®, keeping all of incoming business inquiries organized ensuring no potential business is missed.